It’s time to think outside the box. The old MLM methods really will guard these viable lead lists with life and limb. That’s because they are scarce and hard to come by and not because people don’t like to make money, really. It’s also because the old way of doing MLM business is, to put it mildly, really bad. It was all about getting the people who will work for a pittance and making the most money out of them until they stop being productive that you’ll have no choice but to leave them. If you could find a person who will be your virtual slave (and you can live with yourself after), you would be careful about sharing that lead list, too.

Sharing is Caring

The reason why there are now free leads (that really are good ones) is because the new trend in building an MLM enterprise is matching people up. It’s no longer just about making money, but rather, building a better business community where network marketers put service first before profits. When you do get the free MLM leads from the attraction marketing system, it’s because the system knows that you need the prospect and the prospect needs you.

The people in these lists come willingly, but that is not an excuse to take advantage of them. It is instead an opportunity for you to take them under your wing and develop their potential. Be the example that they need to grow in the business.

Be a Launch Pad

It’s not hard to form personal attachments to people, especially if you (and should) genuinely care for the people in your network. You do have to realize that these people are there for their own reasons and not yours. When it’s time for them to strike out on their own, you really have to let them go.

This is despite the fact that they are the best in your network. When the professional relationship is gone, it’s not a hindrance to maintain a personal relationship. You can be proud of their accomplishments and commiserate with them if they fail, but the bottom line is that they are accountable for their actions, not you.

In fact, this should be one of the first rules that you will teach the prospects in your free MLM leads. You are there for support and advice; everything else is up to them. Couple that with appreciation for their efforts and teamwork whenever possible, and you will get to keep the really good ones in your network.

Money’s Worth

The funded proposal is different because it will give your prospect something more for the money that they will spend. The target audience is also different; you will be selling a product to the people who want to be part of your network, thus, your customers do not have to pay an extra cent for the products that they want to buy. In this case, you will be selling a package to your prospect about Magnetic Sponsoring that will help them understand your business and the methods that you are using to build your network. This is a situation that will benefit everyone.

1. You get to be competitive. People are always looking for bargains, and if you can sell a good product for a lower price, plus back it up with good customer relations, your business will be in good shape in no time.
2. Your customers will get good deals. Since they would not have to pay for your advertising costs (plus all the other overhead costs that big corporations manage to pass on to consumers), they will feel good about their purchases and will likely be back to buy again.
3. Your prospects will learn about the business and will already make the commitment to be part of your team upon purchase of the product. When they buy into your business, it already means that they are willing to trust you with their money and their future. At the same time, you will be giving something back in return. This is a good way to start building your relationship – based on trust and one that will already benefit everyone in the network.

So in the end, your advertising may not be free, but there will be no one at the short end of the stick. Everyone benefits from the Magnetic Sponsoring funded proposal, but only as long as your intentions are clear and well meant. The proposal was not meant for you to make money off your prospects; it is just a way to not pass on expenses to your clients while at the same time find prospects that will be productive for your network. It will also show that you value your prospects by teaching them the right way of building an MLM business.

Good Business Sense

It’s time to ask yourself, is the money that you want to make worth the compromise of your integrity? Does it not make more sense to have customers that will trust you and stay with you for an equally beneficial relationship rather than make that quick buck? The truth is that the well in the latter type of business deals dries out, and it dries out fast. Before you know it, people will be avoiding you like the plague and your business will just be another statistic.

Never Force a Prospect

Strong-arming your contacts into seeing things your way is a hard process and often a pointless exercise. People will believe what they want to believe. It could even be counter-productive because they may actually have wanted your product (to sell or to buy or to provide) but just didn’t like you and your hard sell tactics.

Give them the facts that you know and let them come to their own decisions. If the decision is not in your favor, then let it go. There are other fish in the sea, and the Magnetic Sponsoring system will show you how to lead them towards you. This is how the system works differently from the other type of network building. It will teach you how to make people come to you, instead of you going through the trouble of looking for them. These people want to be found, and the system will make you shine like a beacon on a dark night.

Know Your Limits

The size of your network is important – the more people you have to do the work that needs to be done would seem like a better idea, but too big a network will make it hard to keep tabs on everyone. There will be times that you will lose some people or make a decision that is ill advised, and there are some people who will lose a lot because of it. Too many cooks will spoil the soup, but then again, so will too many ingredients. Keep your network only at the size that you can handle, and do not regret the profits that you could have made. “Could have” is the keyword, but a good working network is a guarantee. It will also make them realize how much value you place in them because you chose them over everyone else.

Being a Carrot

A carrot is attractive to a donkey because it knows that it taste good and it will keep him nourished. If a donkey follows the carrot, it will be for reasons that they would want, and not because you made them want it. In the same manner, if you are someone who shows other people that you know things and that you can get things done, they will follow you because you have something that they want.

How to BE a Leader

If you want to be a leader in your field, you have to build up your background. Look at the best skills that you have and improve on them, but also remember to upgrade the other skill sets that you will need to keep your business going. For example, you have worked with a manufacturing company that makes computers for a certain number or years. That really will qualify you as an expert on the field, but that does not mean you should go and set up your own shop just yet.

Selling Your Stuff

Having a product to sell is only part a small part of the business; you also need a plan or strategy in selling it. You also need people in your organization to do certain functions. This is where more studying comes in: you have to learn how to handle the people you attract by being an expert.

Again, it all goes back to the carrot: you really do have to give something back to the people who choose to believe in you and your capabilities. You will not lead them on forever, or give them empty promises. BUT at the same time, you do have to let them know that if they want the reward, they will have to do a bit of walking towards it. The most important thing is that you lay out your plans to them clearly, and that you never betray the trust that they so wholeheartedly put in you.

Here is how it works, in a nutshell:

You select your target market – in this case the network marketers – and give them a chance to join your network. You will support their network building endeavors by offering them information on how to effectively recruit people for a small amount of money. The information will be very useful, which in this case is the Magnetic Sponsoring principles of the MLM business by Mike Dillard.

This task accomplishes several goals. It really will pay for your advertising cost, but more importantly, it will help the people in your network learn more about the right way of building an MLM network. It will also weed out a lot of prospects that will never really be productive because in any business, it really does take spending money to earn money. It is also a good way of starting off on the right path of building a mutually beneficial relationship, one that is built on trust.

“Business In A Box”

The Magnetic Sponsoring funded proposal will also inform your prospects in what is expected of them. It will help them get to know the culture and get them used to the idea that there is a new and better way to build an MLM business. The new way of building a business is focused on improving the way the industry is as a whole and caring for the people in a network, not only about the dollars and cents. It will also teach them that being the downline in a network does not mean that they have to carry the burden of making money for their upline and that this is now the type of business structure with a strategy that will make everyone in the network profit according to the efforts that they put in.

Showing Your Appreciation

The key factor in getting people interested in your network is letting them arrive at the decision to join you in their own volition. The only thing that you can do is to make them see that they have made the right decision after they have made it.

1. People are attracted to leaders. There are people who know how to lead, and there are those who would rather follow. Leaders are not born; they are made. Aside from having the right qualifications, a leader should also have the right mindset. That means that he should be concerned about the people who follow him and their needs, and not mainly what they can do for him. The common mistake of people who think they are good leaders is that they think that the measure of a good leader is how much he can make other people dance to his tune, order them around, or show how much superior he is to them.

2. People want to make decisions on their own. You may think you can convince another person, or change their mind about something, but the reasons that people do what you want or ask them to are never really the same as the reasons you give them. The key to effective business marketing is stacking the odds in your favor by showing them that a decision that is favorable to you is favorable to them, as well. They also tend to make these decisions based on emotions rather than pure logic.

These are two things that can work for you in building your business by using the attraction marketing formula. For the part of being a leader, you should always keep in mind that aside from having the experience and knowledge that will qualify you as an expert in your field, you should have the ability and desire to share your knowledge with people in your network to let them know that they are valuable to you.

For the second part, it again has to do with your willingness to share your knowledge and information and the reason for it. If you share your information because you care about the people in your network, the odds will almost always be that they will decide in your favor. For your part, however, you should try to keep from making emotional decisions, as well as have the emotional maturity to accept whatever decision anyone in your network will choose to make. Show your gratitude if they choose the option you want, but never show spite if they decide against you.

The mindset of a leader is to know that he has within himself everything that he needs to succeed. It is not dependent on a system or another person. That is not saying that he will not need any help or any additional learning, but it does mean that he will be accountable for all his actions and decisions.

Academic and Practical Knowledge

What a person should consider in any enterprise is that learning about methods and strategies is not as important as applying that knowledge. To illustrate, remember those math formulas that you had to study in high school? Have they been useful to you at all? If not, would you say that the formulas are wrong and useless, even if so many advances have been made because of them? You will hear a lot of people having succeeded with the attraction marketing system, and if it does not work for you, will they be wrong as well?

Think First Before You Act

Running a business has many minuscule little details that you can get caught up in, and when you get too caught up in the details, you fail to see the bigger picture. There is always one detail that people concentrate too much on, almost to the exclusion of everything else, and that’s making money. Most people think that it’s as easy as setting up a shop and putting out a “product for sale” sign.

Act as You Have Thought

Once you have a plan of action, do not second-guess yourself. Your confidence in you action will determine your success more than anything. You should keep your focus on your goal and all your actions toward achieving that goal. What is also important is that you have a system or strategy that will encompass every aspect of your business, from the recruitment, to the marketing, and to the delivery of the product.

There are no 100% guaranteed-to-work systems – there never has been, or ever will be. If you see ads saying that their network system is guaranteed to build your business for you with no effort from you, the only thing that is really guaranteed is that they will make money off you.

Step One

This is the part that you need to work at the hardest. You have to be able to gain enough knowledge and experience so that people will know that you are not just leading them on to buy your product. Answer any questions that they may have, even if they are not buying anything from you. Yet.

Study your product well and those of your competitor’s. Be honest with your opinions, and don’t sell them your product. Instead, sell them a package that includes the product, your support, and your genuine good intentions.

Step Two

Always keep yourself up to date on the latest news and innovations on your product, as well as products that are related to it. If news comes up, whether good or bad, inform your clients as a sign of goodwill on your part. This will increase your value to your network, not only in monetary terms, but as a person who can help them and serve them well.

Step Three

Believe in yourself and your capabilities. If you say that you are an expert, you should be able to hear the ring of truth in your voice when you say it. After all, you are the person who knows yourself best. You should always be ready to stand up and meet the challenges that life puts in your way. Have confidence in yourself, and people will recognize that you are a leader without having to beat your chest like Tarzan.

Step Four

Invest in your education. Along with learning about your product, you should also strive to know everything about running a business, developing personal relations, or even more about the MLM industry. That way, you will be better rounded knowledge-wise when it comes to business and the people involved in it.

Success Secrets

There are no “magic formulas” or “secrets to success.” The way to achieve success (that is worth having and gotten with a clear conscience) has always been what it always is: HARD WORK. The only difference now is that you will be refocusing all that hard work into something that will benefit everyone in your network and not just you. In the end, personal branding is only telling the people who you really are, and then putting your money where your mouth is.

Old Ways versus New Ways

There are some basic features that the MLM business industry will always keep, and these really are all-important to the success of the venture.

1. The network. The fundamental structure of uplines and downlines, plus the clients and the manufacturers still exists. You will need someone to help you with all the work, you will need someone to buy your product, and you will need someone to manufacture it if you aren’t.
2. The product. The ultimate goal of any legitimate MLM business is to be able to offer and market a product at a reasonable price and with such ease and convenience that customers would not want to look for it anywhere else.
3. The marketing strategy. There, of course, needs to be a way to deliver the product to the public, let them know that it is available, and for how much and how they can get it.

The differences in the old ways and with Attraction Marketing is that – and this is the most important part – the new way of doing MLM business means that you will not have to be forcing anybody to do what they do not want. The focus this time is to be able to provide them with a product that they have been looking for.

Manufacturing a Need

The old way of selling a product in the old MLM way is to convince them that they need the product. The new method (and a lot better, too) of selling these days is finding a product that people do need and showing them how to find it. In other words, you attract your market to your product.

Building a Relationship

As applied to the process of recruitment, attraction marketing means no longer going after recruits, either. If you build your business on good practices, and healthy, two-sided relationships with your clients, it will grow on its own accord and then people will come to join your network willingly. You do have to remember that attraction marketing and its principles are just tools that can help you. You will do the work yourself. More people are attracted to people who do as they say and not just give lip service.

The difference with the leads generated by the attraction marketing formula is not the contact information that you will get. It will in all probability be what can be found in a telephone directory, BUT the person who is providing that contact information is someone who has willingly given it because he or she is looking to be a part of your network.

How the System Works

The first part in getting free MLM leads is to make you attractive to people, no matter what part of your network they would like to be in. That means establishing yourself as the “go to” guy in your industry. You need to know anything and everything about every aspect of the business. Set aside some of your capital investment in improving yourself for this part. The best part of this deal is that this is not a capital expense that will ever depreciate or get lost in a wrong business decision. It will always stay with you.

The next part is building the relationship with the people who have decided to join up with you, and that is by placing value in their work and effort, not just because they make money for you, but because they put their trust in you.

How to Make the System Work for You

The system will not work for everyone. It’s not one of those one-size-fits-all deals that will tell you it will work for you even without knowing who you are. There are a few requirements that you have to have in order to be attractive enough to generate free MLM leads that have a higher chance of turning into productive contacts:

1. You have to be real. This is the topmost on the list of people who can make this system work. It means that you should be the type of person who is genuinely concerned about the people in your network, right down to the minute details.
2. You have to be willing to learn. There will always be something new to study up on, such as a new innovation on your product or that of your competitors, or a new Internet application that can do your business a lot of good.
3. You have to be willing to share. This willingness to share will be despite the fact that you will not get anything back except gratitude because that really should be enough.